Boical

Naming and branding for a boiler spare parts and accessories company.

Introduction

Boical is a newly created company focused on the sale and distribution of spare parts for boilers, heaters, and appliances. They needed an unmistakeable naming and branding which would communicate the company sector and values.

Client

Boical

Year

2014

Keywords

Branding, Art Direction, Illustration

Sector

Manufacturing & Industrials

What we did

We created the naming using their main keyword in two languages ‘’Boiler + Caldera = Boical’’. The logotype is inspired by an essential part of a boiler, the extractor. A series of illustrations of the different pieces enrich the visual identity.

Infographic & Illustration

We designed an infographic using their logo as a wireframe that explains the complete process from when the plumber needs a piece until he receives it. A minimal illustration enhances the image of the loyalty program.

Creative/Art Direction David Mubien

Production Mubien

Signage/Wayfinding David Mubien

Photography Adrián Castanedo

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