Charly Gusto

Brand development for a Marketing expert with British origins.

Introduction

Michael Doyle AKA Charly Gusto is a successful marketing professional with an intense eagerness to provide excellent results in every project. He came to us looking for a personal and elegant identity which had to reflect his British origin.

Client

Michael Doyle

Year

2016

Keywords

Branding, Art Direction

Sector

Marketing

What we did

We designed a unique symbol based on his name initials; the color palette is inspired by the British flag that evokes his origins. A marbled paper texture complete the branding giving personality and dynamism to the visual identity.

What we accomplished

The result is a silky and elegant visual identity with British heart

In-house production

The marbled paper used in the identity was handcrafted in our studio, with this paper as a path, we designed 40 different business cards using a different portion of the paper for each one.

 

Creative/Art Direction David Mubien

Production Mubien

Photography Adrián Castanedo

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