Sayme

Global IOT company rebranding and brand strategy.

Introduction

Sayme is a technology manufacturer with ten years of experience designing and developing global IoT solutions to improve efficiency and risk management in systems and installations for Industry 4.0 and Smart cities.

Client

Sayme

Year

2017

Keywords

Branding, Art Direction, Illustration, UI/UX, Wayfinding

Sector

Technology

What we did

We worked with Sayme’s marketing and directive teams defining the new identity and their communication needs. The result is a complete redesign of the brand taking into account some typographic details of the previous logo and a new system/symbol that sets the path for the different product lines.

In-house production

We designed and managed the production of the wayfinding and signage of each office space. The business cards were carefully hand-crafted in our workshop, using GMUND textured paper and holographic hot foil stamping.