The RaDD

The Research and Development District

Introduction

​​​​​​​Soon to be a new office, lab, and retail space, The Research and Development District (The RaDD) represents the largest urban commercial waterfront site along California’s Pacific Coast.

The name “RaDD” is a play on words with the urban expression “RAD = cool”. The visual identity is developed to feature the versatility of the place, blending different elements of the science, military, and urban culture: the α (Alpha), a symbol used on science and leadership, the American Flag, used as grid to represent San Diego as a Gateway to the United States, the Morse Code as a nod to the American Naval Roots, and the Urban Lifestyle to highlight the RaDD’s location as the “it” destination.

Client

IQHQ

Year

2021

Keywords

Branding, Creative Direction, Art Direction, Photography, Motion, UI/UX

Sector

Real Estate

iPhone 12 Pro Mockups by Asylab

Creative Direction David Mubien

Art Direction Javier Ochoa, Daniel Iglesias, David Mubien

UI/UX Javier Ochoa

Motion Daniel Iglesias

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